Duracell has signed a partnership agreement with Bee’ah for battery recycling initiatives in the UAE. During the first phase of the partnership agreement, over 100 schools and 50 retail outlets across Dubai and Sharjah are set to participate in The Great Battery Challenge, as per a press release. Aligning with the UAE government’s Vision 2021 for a sustainable future, the unique competition educational programme aims to champion battery recycling, sustainable practices, and energy saving to protect the UAE’s environment, as per the press release.
According to a recent report by AC Nielsen, it is estimated that there are millions of batteries purchased in the UAE each year. The vast majority of these batteries end up in landfills. Bee’ah’s partnership with Duracell is expected to promote programmes that will ensure alternative battery solutions are initiated in the UAE.
“Recycling batteries is one of the latest additions to the recycling landscape and we are happy to build awareness on its benefits to the UAE,” said Amer Afifi, General Manager, Duracell Middle East & India. “Through our partnership with Bee’ah, we are actively looking to drive residential awareness around the importance of battery recycling and our collaboration will see the roll-out of a number of initiatives spanning across both the education and public space,” he added. The Great Battery Challenge, set to launch in October 2018, is an interschool recycling competition designed to help young students, and their parents, to better understand how their battery purchases should be connected to acting environmentally sustainable, as per the statement.
“We are delighted to form this partnership with Duracell, a company that has effectively demonstrated its commitment to sustainability. Through our mutual efforts, we will be able to create awareness, and a culture of recycling that includes discarded batteries. This partnership will have a tangible impact on the nation’s pursuit of a green economy, and will lay the foundation for future collaborations in the proper management of disposed batteries,” said Khaled Al Huraimel, Group Chief Executive Officer of Bee’ah.