IN FOCUS

Did you know that only 9% of plastic ever generated has been recycled, 12% incinerated and the remaining 79% go into landfills or remain in the natural environment?

In this scenario, it is highly necessary to educate consumers on how best we can improve the recycling rate of this complex material.

To that end, we bring to you our brand new YouTube channel –Waste & Recycling Middle East – and our debut video on the process of “Plastic Recycling”, in association with Consent FZE, where we highlight the various steps involved in recycling plastic, and also talk about Closed Loop Recycling – the need of the hour.

This process-based video series called In Focus is to showcase the need of commodity recycling. Through this initiative we also aim to highlight the contribution of regional processors/recyclers in waste diversion and circular economy.