UD Trucks launches New Quester

UD Trucks unveiled the ‘New Quester’ heavy-duty trucks in the Middle East, East and North Africa (MEENA) at a launch event held 16-17 April in Bahrain. This new version of the brand’s heavy-duty truck introduces a range of enhancements that will enable logistics companies across the region to tackle critical industry challenges and boost their bottom line through Smart Logistics.


Fuel efficiency, productivity, connectivity, and supporting and developing drivers are top priorities for fleets and transport companies in the MEENA region and the new range addresses these challenges with new features such as ESCOT (Easy Safe Controlled Transmission) and UD Telematics. Building on proven robustness and reliability, the New Quester introduces key features such as ESCOT automated manual transmission, engines with higher horsepower and user-friendly telematics to deliver greater fuel efficiency, productivity, driver efficiency, safety and uptime.

Mourad Hedna, President of UD Trucks MEENA, said: “The truck industry in the region is changing rapidly and customers are increasingly conscious of the total cost of ownership. With New Quester we have the ideal product to address these needs. Moreover, New Quester combines the best of three worlds: UD Trucks’ strong Japanese heritage and craftsmanship; Volvo Group’s innovative technology; and our strong local support for our valued customers, which we call our Gemba spirit.

“We are humbled by the tremendous confidence and recognition that the Quester line has earned. With New Quester, we are looking forward to carrying on this legacy of being the truck brand that our customers want to partner with.”

The New Quester aims to boost productivity and profitability for business owners and logistics companies, for whom a rise in fuel costs consequently increases operating costs. For this, the new range delivers enhanced fuel efficiency of up to 10 percent over the current Quester; and this is aided by the ESCOT automated manual transmission, lighter tare weight and optimised driveline. Fuel efficiency is also affected by the operating conditions, driving behavior and vehicle maintenance. So ESCOT includes software which optimises gear shifting according to the engine revs, vehicle speed, loading weight and even road gradient.

The smart system also includes a sensor that will select the optimum gear automatically instead of assuming a first gear selection. A ‘game changer’ in the transportation business, UD Trucks says the New Quester with ESCOT automatically selects the optimal gear at the right time based on the operating condition. This takes away the need for manual gear shifting which, depending on the transportation operations, happens 1,000 to 1,500 times a day.

In addition, the New Quester also aims to help businesses expand the pool of driving talent with an easy-to-operate gear lever that uses a straight shifting pattern. In certain target markets, for example, the number of female Quester drivers is said to be increasing due to its drivability.

The new range is equipped with UD Telematics, which make it possible to connect directly to UD Trucks workshops to monitor and detect each vehicle’s condition and service needs before a potential emergency occurs. Preventive maintenance analysis guides customers via monthly driving behavior and fuel consumption reports, ensuring higher uptime and optimised fuel economy over time.